The event indulged students in insightful conversations with market experts, preparing them for the real world. Dr. Shailashree Haridas, Dean of Management and Commerce, set the stage with her opening remarks, shedding light on the recent emergence of major brands. She highlighted the transitional story of ITC as a major brand in the country, showcasing its journey and significance in the evolving market landscape.
In his presidential address, Prof. Jawahar Doreswamy emphasized the towering presence of PES University as one of the most sought-after and leading educational brands in the country. He underlined the institution's commitment to excellence and its pivotal role in shaping the educational landscape.
Distinguished guests added profound insights to the event, with each speaker bringing a unique perspective to the panel discussion.
V L Rajesh, former CEO of ITC Foods, shared invaluable expertise, delving into the intricacies of brand building and drawing from his extensive experience in leading one of the country's renowned food brands.
G K Suresh, Professor of Practice, at PES University, offered a distinctive viewpoint by aligning academic insights with practical strategies, providing students with a holistic understanding of brand success.
Mr. Prasad Narasimhan, Managing Partner, Asia at The Brandgym, illuminated various aspects of Brand Building from scratch, offering a strategic viewpoint based on his role at The Brandgym. Further contributing to the discussion.
Mr. Pavan Kumar, Director of Transportation & Electronic Business Group at 3M, shared his expertise on brand development within the context of technology and innovation. Together, these speakers enriched the dialogue, providing students with a comprehensive exploration of the dynamic landscape of brand building.
The engaging panel discussion delved into various facets of brand building, offering students a comprehensive understanding of the industry's dynamics. The event will continue to disseminate industry knowledge on February 16, featuring eminent personalities from major brands like Wipro, ITC, CanData.ai, Royaloak, PRHUB, and more. Students eagerly anticipate this insightful event, providing ample opportunities for networking and learning.
Dr. Shailashree Haridas, Dean of Management and Commerce, warmly welcomed the dignitaries, and Prof. Ajoy Kumar, COO, PES University, graced the occasion with his presence.
