About
A Certified Hospitality Industry Analyst (CHIA) by STR, USA and a Certified Hospitality Instructor by American Hotel and Lodging Educational Institute, Smitha has over 16 years of teaching experience and 3 years of industry experience in the field of hospitality, Sales and Customer Relations. Previously, she has been an entrepreneur successfully operating a food start-up venture, she has been a consultant trainer and content developer for hospitality training organizations having developed content and delivered training for front line hospitality employees and pre-opening training for hotels. She has moderated national level seminars and conducted Faculty Development training for educators. Having topped the Pondicherry University entrance exam for PhD in Management in 2018, she is currently pursuing her doctorate in Services Marketing from Pondicherry University.
Research Areas
4- Hospitality Marketing
- Experience economy
- Service quality
- Food and Nutrition
Publications
5- Comparison of nutrient levels in millet based Ready to Eat (RTE) foods and traditionally cooked millet foods: An experimental and consumer perception study; 7th Asia Euro conference, Manila, Philippines from 14th to 17th November 2018
- Destinational Sustainability Analysis Through Netnography: Review on Hampi's Attraction, Accessibility and Amenities; 11th International Conference on Emergence of New Business Practices for Growth, competitiveness & Innovation, 2019; Prestige Institute of Management, Gwalior (M.P.), India
- Comparison of nutrient levels in millet based Ready to Eat (RTE) foods and traditionally cooked millet foods: An experimental and consumer perception study in Asia Pacific Journal for Innovation in Tourism; 7th Asia Euro conference proceedings; eISBN 978-967-0173-60-3
- Destinational Sustainability Analysis Through Netnography: Review on Hampi's Attraction, Accessibility and Amenities; ICOBMIT-2019; SSRN:3678468
- Article on Impact of Social media on Hospitality in the January 2011 issue of Ripples (ISSN 2229 - 6794) published by Garden City College of Science and Management Studies, Bangalore.
Teaching
10Education
3-
(PhD)Pondicherry University2019 to date
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MBAIGNOU2011
-
BHMBangalore University1996
Experience
3-
Asst. ProfessorPES University2015 – To Date
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LecturerPESIHM2006 – 2011
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LecturerT John College2004 – 2006
Achievements
1- Certified Hospitality Industry Analyst
Responsibilities
14- Develop and update the program curriculum and syllabus
- Create Time table and ensure smooth flow of academic activity throughout the semester
- Establish and maintain relations with Hotel and Event Industry companies and personnel for student real time learning and practical experience through internships, workshops and guest lectures
- Facilitate student placements in Hospitality & Event industry
- Academic Coordinator
- Syllabus Coordinator
- Anti Ragging Committee member
- Placement Coordinator
- Internship Coordinator
- Admissions Coordinator
- Industry-University Liaisons
- Inter-University academic collaborations
- Student Mentor
- Alumni Relations