On 15th February 2025, PES University hosted an engaging Career Conversation with alumnus Mr. Srujan Vishwanth, Global CRM Lead at Uber, in an online session. The event offered students a unique opportunity to gain practical insights into career growth and the evolving world of Customer Relationship Management (CRM).
Key Highlights
- Lessons on Career Growth: Srujan emphasized that rejection is inevitable, but perseverance is the key to success. Every setback, he noted, is simply a setup for a comeback—a powerful reminder for aspiring professionals.
- Deep Dive into CRM and Marketing Automation: The session explored how businesses leverage data-driven strategies to enhance customer experiences. Key takeaways included:
- CRM is not just about tools and technology—it’s about building meaningful relationships through data insights and timely engagement.
- The future of CRM lies in predictive analytics and AI-driven personalization, balancing automation with authentic human connections.
- For aspiring CRM professionals, data analytics and customer psychology are essential foundations. Technical skills can be learned, but empathy is irreplaceable.
- Career growth requires staying updated with emerging technologies while focusing on measurable business impact like customer retention and lifetime value.
- Cross-functional collaboration between marketing, sales, and customer service teams is critical for successful CRM strategies in global organizations.
Why It Matters
This conversation bridged the gap between classroom learning and real-world application, equipping students with actionable insights into CRM trends, marketing automation, and career resilience.
