Pricing and demand forecasting impact hotel profitability and influence the revenues. Sujith Kumar, Marketing Director of Revenue Strategy at Marriott International explained the importance of segmentation, dynamic pricing, and distribution channels in maximizing revenue. He cited examples of how data-driven decision-making enhanced occupancy rates and overall revenue performance. Department of BBA – HEM organized the expert talk Deciphering Revenue Strategy at RR campus on February 12, 2025.
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