Clarity abou product life cycle helps in making decisions about pricing, marketing, and product development. The collaborative study brought forth innovation, teamwork, and ideas about brand revitalization. Teams analyzed a given problem statement to identify key brand challenges and strategize solutions for a creative marketing campaign. They participated in a bidding war for props essential to crafting impactful advertisements for the brands assigned. They had a fixed budget and were required to reserve a fixed amount for the final presentation phase. The teams presented the advertisements they had visualized before the judges, highlighting key campaign strategies and creative elements. First place was bagged by team Brand Stormers followed by teams Marketing Maniacs and Vision Chasers. Department of BBA and BBA (Business Analytics) organized the studyathon, Revive And Thrive: A Product Life Cycle on February 5, 2025 at RR campus.
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