The growing economy and evolving corporate culture have accentuated the need for research in addressing challenges and driving innovation in the field of hospitality and event management. Highly regarded professionals of the industry Mr. Harpawan Singh Kapoor and Mr. Pradeep V emphasized the importance of research and industry-academia collaboration. The objectives of the Hospitality and Event Management Research Club were outlined, that included fostering research activities, promoting knowledge sharing, and facilitating industry-academia partnerships club showcased some of its ongoing and upcoming research projects. Representatives from hospitality and event management organizations discussed potential areas of collaboration with the club, such as joint research projects, internships, and guest lectures. BBA Hospitality and Event Management Research Forum was launched with an informative session on October 3, 2024 at RR campus.
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