The hospitality industry is a constantly evolving sector with new products and services being introduced regularly to meet the ever-changing consumer demands to stay ahead. The studython covered product and pricing strategies of 5 star hotels through website analysis; market segments, distribution channels and rate parity. Mr. Gerrit K. Thomas, Sr. Principal Business Consultant – Marriott Hotels, USA, Mr. Swapan Das, Front Office Manager, ITC Fortune JP Hotel and Mr. Sumit Desai, Revenue Manager, Grand Mercure at Gopalan Mall elaborated on the topics with real world examples. The study-thon on hospitality product strategies was organised by the department of BBA HEM on september 8, 2023 at RR campus.
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