Cross cultural student leadership initiative

The role of students as global citizens and brand ambassadors of tourism has acquired new dimensions with the constantly evolving market of travel and hospitality for families and corporations. Prof. Cathy Hsu, Chair Professor School of Hotel and Tourism Management of Hong Kong university, and Mr.AlexMallari Macatuno, Head- Culture and Tourism Unit of ASEAN-KOREA Centre shared insights about the hospitality industry and assimilating the ethos of digital and innovation learning. Deans and Chairs of Taylor; University, Malaysia, Dean of University of Santo Tomas, Philippines, and Deans of PES University participated in the program. The Lead initiative, Lead, Engage, Advance, Drive, a global inter-university student leadership initiative organized by the department of BBA HEM in online mode was held on May 16, 2022.